Haven’t we all had moments, when a new gadget has been launched and we have thought, ‘that’s really simple, but clever, why didn’t someone think of that before?’
I certainly thought it as a teenager when the Walkman arrived. As age has increased I am more impressed by FaceTime, silicon kitchen items and e-postcards.
I had been blinded by habitualisation. If I needed a card I went to the shop.
Actually I had noticed the problem but I had found a work around rather than applying what I knew from work.
Yes, I kept a collection of cards and some stamps at home ready for the 10pm realisation that I needed to send a card before work the next day.
Of course you need to be in a place to invest in a new business, and have the rest of your life supportive of this. But I never thought the final step, that there could be a better way to do this when applied to daily life. So it didn’t matter if I was ready to set up a business or not. So near, yet so far.
Let’s be careful not to think of habitualisation as bad. It is very good for us, as we would be overwhelmed by detail without it. Functional habitualisation can be good such as driving,walking, talking. Not so good when we just accept things that upset our rhythm. This clip from Tony Fadell explains the issue beautifully.