Someone give me some new ideas – where do we find ideas from?

Haven’t we all had moments, when a new gadget has been launched and we have thought, ‘that’s really simple, but clever, why didn’t someone think of that before?’

I certainly thought it as a teenager when the Walkman arrived. As age has increased I am more impressed by FaceTime, silicon kitchen items and e-postcards.


In fact the online card industry was the one I saw but didn’t! I was working in marketing using digital technology to create templates for the business I was in. The plan was to use these for teams to create their own literature for the repetitive items and get digital prints run overnight and posted via the mailing house. The same idea, applied to a modern day domestic problem of no time to get to the shop or post office for stamps is now a huge business (something to do with pigeons and pigs!)

I had been blinded by habitualisation. If I needed a card I went to the shop.
Actually I had noticed the problem but I had found a work around rather than applying what I knew from work.
Yes, I kept a collection of cards and some stamps at home ready for the 10pm realisation that I needed to send a card before work the next day.

Of course you need to be in a place to invest in a new business, and have the rest of your life supportive of this. But I never thought the final step, that there could be a better way to do this when applied to daily life. So it didn’t matter if I was ready to set up a business or not. So near, yet so far.

Let’s be careful not to think of habitualisation as bad. It is very good for us, as we would be overwhelmed by detail without it. Functional habitualisation can be good such as driving,walking, talking. Not so good when we just accept things that upset our rhythm. This clip from Tony Fadell explains the issue beautifully.

Ted link
The trick is how do we as leaders encourage the good habitualisation? In fact, create it at times but help to interrupt it and build something new where it is holding use back? The answer is simple in its steps but hard to break the habits to allow the steps to work, it is the habit breaking that takes the time when I work with groups looking for new thinking in their business.

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