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Strategy and planning

The Brief

Black Pear Electrical is a business that is ready to expand after a successful first few years. They approached CleeCo wanting support to develop a marketing plan that would enable them to grow.

Supporting exisiting domestic business and targeted new business to the commercial market, specifically to businesses requiring general electrical services for refits, maintenance and servicing.

The Approach

The work formed two distinct sections:
Create a strategy for the business defining the sectors being targeted and establishing a plan to reach them with the appropriate messages.
Then deliver that plan;

  • Develop the existing website to be more suited to the target markets
  • Create content for the site and blogs and social media appropriate for these markets
  • Develop case studies to demonstrate expertise in the sectors
  • Begin to develop a database to drive marketing and support inbound activity

CleeCo worked directly with the Black Pear Electrical owners to develop the approach and establish a marketing direction for the business. 

The Outcome

Work led to the reorganisation of the website to meet the needs of corporate clients and reflect a more business targeted client group as well as improving the visibility of hits on the site.

A social media presence was established and a consistent growth amongst the target client groups generated.

A strategic document produced defining the target markets and marketing approach broken down into outcomes needed to deliver the required objectives.

Production of a range of case studies to demonstrate the business expertise

Initial development of a sales database to drive inbound and outbound marketing activity.

The Client Experience

“Sarah was really easy to work with and always flexible to our needs. She helped us to clarify our strategic approach and organise our marketing materials to better reflect the customers we wanted to reach. She was always happy to chase things up for us when we were busy, bring suggestions for new ideas and generally guide us through our marketing approach.”

Paul Sweeney
Managing Director
Black Pear Electrical